Built by an MSP operator,
for MSP operators.

scarletAI is a fractional Chief AI Officer practice for MSPs, founded by Matt Ruck. Matt spent three decades in the MSP industry and was CEO of designDATA, a $30M MSP, before founding xop.ai in 2021. He has spent the last several years inside the AI tooling space — implementing, evaluating, and productionizing — long enough to know which promises are real and which ones aren't.

scarletAI exists because the MSPs we talk to don't need another AI vendor pitch. They need a guide. Someone who has run the business they're running, has shipped AI inside it, and has no incentive to recommend any particular tool.

AI is about to fundamentally reshape the MSP landscape. The early adopters will gain unprecedented operational efficiencies, allowing them to deliver superior service at lower costs. Those who wait will find themselves trapped in a vicious cycle, watching their margins shrink as AI-enabled competitors undercut their pricing while delivering better service. We exist to ensure you're on the winning side of this transformation.

How scarletAI relates to xop.ai

Matt is also the founder of xop.ai, an AI platform for MSP service desks. We disclose this clearly because vendor neutrality is the foundation of advisory work. scarletAI engagements evaluate the full landscape of AI tools — Rewst, Moveworks, ThreatLocker AI, ConnectWise, Kaseya, custom builds, xop.ai, and others. We recommend what fits your situation. When xop.ai is the right answer, you'll know it because the alternatives were genuinely considered. When something else is the right answer, you'll get that recommendation just as fast.

How scarletAI relates to mspai.io

mspai.io is the AI Operational Maturity workspace we built for the community. It's free for any MSP, including ones we never work with. The tools, scoring framework, 90-day execution plan, and offering catalog inside it are the same ones we use in paid engagements — we just give the workspace away.